Venque FLAI

Echelon has been working with Venque for over 5 years by producing quality video for their high quality backpack. For this project we teamed up to create a 3 part video for their new upcoming product called the FLAI Backpack. The backpack is geared towards business minded individuals who travel often for business trips. Our goal was to portray this in the video along with the high quality materials and design. Our opening sequence shows the elegant design of the exterior but not revealing to much to the audience; we wanted to create a sense of suspense. The video then goes into showcase the lifestyle component of the bag – the WOW factor as we like to say. Lastly, the video is ended by showing the detailed technical analysis of every feature and pocket.

The main scenes in the video were shot in a Toronto based studio called THAT STUDIO TORONTO; this is where we were able to achieve the white table-top scenes but also get the dark elegant theme as well. The lifestyle clips were an adventurous shoot, filming in business offices, Pearson Airport and a handful of subway stations across Toronto.

In addition to this video, we were also able to capture quality photography which the client was able to use on various social media platforms.