Project overview

The Red Cube was a project we worked in collaboration with a creative agency called Cyclone Creative based out of North York. Together we worked on helping KIA automotive show off their new augmented reality setup. The display was used as a advertising piece to promote their new autmobile lineup. Echelon not only worked on video production for this work, but also in designed and modeling 3D components for KIA. We were tasked in modeling KIA models with the Canadian body panels that were not realeased to the public yet (we had to first look!). In addition we helped design the graphical interface displayed in the “Cube” to bring the models to life. In cooperation with Cyclone Creative & KIA Motors we were able to pull off a successful campaign for their new vehicles

Equipment overview

Camera Body:
Canon C300
Lenses
Canon CN-E 50mm T1 L F Cine Lens